November 28, 2017

Experimental Marketing and its impact on the culinary field.

As time goes by, consumers have become more demanding; to offer quality at a good price is not enough to build loyalty as a brand. That is why it is essential to know what the target market audience wants, thinks and feels while creating strategies that promote loyalty. Strategies must adapt to the client’s always changing necessities since, nowadays, it is not enough to solely respond to their established expectations; we must provide an unforgettable, complete experience that charms them, […]
November 28, 2017

Once upon a time… a Storytelling.

Since we are little children we listen to fairytales and stories about princesses, dragons, kids with amazing powers, and so on. Truthfully, we used to love those moments where we lost ourselves within the realms of our imagination, recreating inside our minds all those tales we read and listened to. As we grow up, we start to change those wonderful stories for subjects that suit our interests, preferences or even tastes. Therefore, storytelling did not suddenly appear nor is new […]
September 30, 2017

A frequent question: how can I position myself on social media?

Which product should I buy? I’ve never used this before but it’s from a renowned brand! Should I take one or two? Should I take a chance on it or should I go with the safe option? If you’ve had these worries, let me tell you that all those doubts are related to the same strategy: positioning. Positioning refers to the perception a client has of your brand, product or service, and how it influences them when choosing you or […]
March 16, 2016

Tips for selecting the right influencer for your brand

If you want to get your brand known or to promote your product amid social media, you can orient your marketing activities around this influencer. In other words, you must choose someone who can establish credibility in the desired market, and drive online traffic towards your profile, further improving your brand’s acknowledgement. So, how to select the best suited individual for your brand? Look for an ambassador who is related to your Brand. Influencers are specific to discrete market segments, […]