Experimental Marketing and its impact on the culinary field.

As time goes by, consumers have become more demanding; to offer quality at a good price is not enough to build loyalty as a brand. That is why it is essential to know what the target market audience wants, thinks and feels while creating strategies that promote loyalty. Strategies must adapt to the client’s always changing necessities since, nowadays, it is not enough to solely respond to their established expectations; we must provide an unforgettable, complete experience that charms them, […]